Because if you post pictures to Facebook, that’s what you’re doing. Here’s an excerpt from the Facebook User Agreement, emphasis mine:
“When you post User Content to the Site, you authorize and direct us to make such copies thereof as we deem necessary in order to facilitate the posting and storage of the User Content on the Site. By posting User Content to any part of the Site, you automatically grant, and you represent and warrant that you have the right to grant, to the Company an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to use, copy, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part) and distribute such User Content for any purpose, commercial, advertising, or otherwise, on or in connection with the Site or the promotion thereof, to prepare derivative works of, or incorporate into other works, such User Content, and to grant and authorize sublicenses of the foregoing. You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.”
Here’s Facebook’s version of a consolation prize:
“Facebook does not assert any ownership over your User Content; rather, as between us and you, subject to the rights granted to us in these Terms, you retain full ownership of all of your User Content and any intellectual property rights or other proprietary rights associated with your User Content.”
News flash: Facebook doesn’t have to “assert any ownership” to do anything they want with your pictures. Facebook commercials? Check. Sell the image to stock photo agencies? Check (that’s the transferable part). Don’t believe me? Go to the Facebook User Agreement and search for User Content on the Site.
By contrast, here is a similar paragraph from the Copyright/IP Policy of Yahoo, the parent company of Flickr, which shows what Facebook’s SHOULD look like:
“Yahoo! respects the intellectual property of others, and we ask our users to do the same. Yahoo! has no responsibility for content on other web sites that you may find or access when using Yahoo!’s products or services. Material available on or through other web sites may be protected by copyright and the intellectual property laws of the United States and/or other countries. The terms of use of those web sites, and not the Yahoo! Terms of Service, govern your use of that material.
It is Yahoo!’s policy, in appropriate circumstances and at its discretion, to disable and/or terminate the accounts of users who may infringe or repeatedly infringe the copyrights or other intellectual property rights of Yahoo! and/or others.”
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